"Genre is an endlessly flexible tool for artists and audiences to understand and define films, It allows filmmakers to connect with the audience most likely to enjoy their work"
Genre's within film will be endless and there will always be opportunities to combine new genres together to create inventive and imaginative hybrid genres. The main market of genres is Action, Romance, comedy horror and drama, (in my opinion anyway), and then the other genre's are formed by combining popular genres together, for example the film 'cowboys and aliens' was a western/ sci-fi hybrid. The quote above backs up my theory as to how there are endless opportunities with the words, "endlessly flexible tools", this is saying how there are a vast amount of possibilities in terms of combining genres together and merging them with new and unique ideas to form extravagant genres and hybrid genres. Every film files into a genre and it's rare to find a film that isn't allocated to a certain genre.
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