This is one of the more common ITV Idents it lasts for around 10 seconds. The design of this Ident is based around the colour yellow, this could be because the ITV logo is yellow, this could also be because the colour yellow is a neutral colour, there is also also builders absailing down the structure in sync, this is also a pleasing and relaxing sight for the viewer.
The purpose of this ident is to play before a TV show begins, it gives a voice over a chance to introduce the program and announce other programs that are going to be played after.
the intent of the Ident is to let the viewers know they're watching ITV and also to inform them of a change in program. There are technical aspects of this Ident that can be seen throughout. The first noticeable use of motion graphics is the workers on the scaffolding working in sync, this would've been achieved by duplicating a layer,(the stock footage of each asset would've been shot on a green screen, the background would've been removed via element on after effects and then they would've been rotascoped and then the final sequence would've been duplicated). There would be an alpha channel present in every rotascoped/green screened shot, an alpha channel is the transparent background of an image. This process is repeated several times throughout the sequence, there are several duplicated layers that are repeated, each of the layers is key framed in terms of position, each different layer is placed on a different part of the background layer, for example the abseiling workers are all of the same asset but they're duplicated and then keyframed in terms of position to give the illusion of there being several abseiling workers. The position key framing is done on the X,Y and Z axis. Throughout the sequence there is a slow camera pan that is zooming out, this camera move it artificial and would have been achieved in after effects, it could've been done two ways, the scale could've been keyframed, the starting keyframe would've been zoomed in and the second keyframe would be zoomed out, thus giving the illusion of a slow pan out. Or the camera move could've been achieved via a 3D camera in after effects, the 3d camera operates on the X,Y and Z layer. The ITV logo appears about half way through the Ident, this would've been achieved by key framing the opacity, this gives the illusion of the logo slowly fading into the shot.
All of channel 4's ident have some form of structure that comes together to make a 4, as the channel is called 'channel 4', this is the unique design of the channel 4 indents, the purpose of the ident is to break up the programs being shown and also to allow a new program to be introduced by a voice over, all of the channel 4 idents have different themes, for example, this ident pictured is themed around a city, there are others that include a southern American gas station and an industrial container site, all of these themes accommodate the likes of different audiences. The intent of the Ident is to inform the audience what program they're watching, and also to inform them of what program they're tuned into. There are a lot of technical aspects to this Ident. Firstly the floating structures that combine to create the shape of the 4 have been artificially added in. The artificial building segments would've been 3D modelled in a program such as cinema 4D or Maya and then added into after effects ready to be added into the composition. The shot starts with a POV shot from the back of the car, The footage is very stable and appears to have been stabilised in post-production, this would've been achieved using an effect called warp stabiliser, this removes camera shake from footage . There is also a 3D camera used throughout the sequence as there is a small camera pan during the shot. The floating buildings would have been formed into the 4 shape in a pre-composition and then added into the main composition. To add the floating buildings in to the sequence they would've been motion tracked onto the shot, ( After effects, track camera). There is slight movement of the buildings and this would have been achieved by key framing the position on the X,Y and Z axis. The floating buildings come together to create the 4 shape through perspective, they have been placed on separate layers so when the 3D camera is at a certain angle the 4 can be seen.
A majority of BBC ones Idents have a circle shape incorporated within its design, this could be because of the 'O' in one or because the design is intended to look rounded and smooth, the hippos swimming in a circle is very similar to another BBC one Ident, the bicycles in ring of death riding in a circle, there is a link in there theme of their idents, the theme of water can be seen as tranquil and relaxing to people as well. The purpose of this Ident is to break up the programs and to allow the next program scheduled in to be introduced, The intent of this I dent is to inform people of the channel they're watching and to allow a voice over to promote a show. A majority of this shot is CGI, The hippos would've been created in a 3D modelling program such as maya and then rigged ready for animation, rigging is where an image/3D model is given artificial joints so each once can be individually animated to give the illusion of realistic movement. The main consistency if shots would've been achieved by using a 3D camera, the composition is a 3D layer therefore the camera would've operated on the X,Y and Z axis. There are other aspects of the sequence that would've been CGI, for example the other fish, the reef and floor of the ocean. I am still undecided as to if the water is CGI or stock footage. At the end of the sequence the hippos form a circle and are constantly swimming in circles, this would've been achieved by duplicating a single layer, so one hippo swimming in a constant circle would've been created then this layer would've been duplicated and then the position of each individual layer would've been keyframed to give the illusion of there being several hippos. The BBC1 logo appears within the circle created by the hippos, the opacity of the logo would've been keyframed to make the logo slowly fade in . the BBC1 logo would've also been externally created/animated and then added into the composition.
The purpose of this ident is to play before a TV show begins, it gives a voice over a chance to introduce the program and announce other programs that are going to be played after.
the intent of the Ident is to let the viewers know they're watching ITV and also to inform them of a change in program. There are technical aspects of this Ident that can be seen throughout. The first noticeable use of motion graphics is the workers on the scaffolding working in sync, this would've been achieved by duplicating a layer,(the stock footage of each asset would've been shot on a green screen, the background would've been removed via element on after effects and then they would've been rotascoped and then the final sequence would've been duplicated). There would be an alpha channel present in every rotascoped/green screened shot, an alpha channel is the transparent background of an image. This process is repeated several times throughout the sequence, there are several duplicated layers that are repeated, each of the layers is key framed in terms of position, each different layer is placed on a different part of the background layer, for example the abseiling workers are all of the same asset but they're duplicated and then keyframed in terms of position to give the illusion of there being several abseiling workers. The position key framing is done on the X,Y and Z axis. Throughout the sequence there is a slow camera pan that is zooming out, this camera move it artificial and would have been achieved in after effects, it could've been done two ways, the scale could've been keyframed, the starting keyframe would've been zoomed in and the second keyframe would be zoomed out, thus giving the illusion of a slow pan out. Or the camera move could've been achieved via a 3D camera in after effects, the 3d camera operates on the X,Y and Z layer. The ITV logo appears about half way through the Ident, this would've been achieved by key framing the opacity, this gives the illusion of the logo slowly fading into the shot.
All of channel 4's ident have some form of structure that comes together to make a 4, as the channel is called 'channel 4', this is the unique design of the channel 4 indents, the purpose of the ident is to break up the programs being shown and also to allow a new program to be introduced by a voice over, all of the channel 4 idents have different themes, for example, this ident pictured is themed around a city, there are others that include a southern American gas station and an industrial container site, all of these themes accommodate the likes of different audiences. The intent of the Ident is to inform the audience what program they're watching, and also to inform them of what program they're tuned into. There are a lot of technical aspects to this Ident. Firstly the floating structures that combine to create the shape of the 4 have been artificially added in. The artificial building segments would've been 3D modelled in a program such as cinema 4D or Maya and then added into after effects ready to be added into the composition. The shot starts with a POV shot from the back of the car, The footage is very stable and appears to have been stabilised in post-production, this would've been achieved using an effect called warp stabiliser, this removes camera shake from footage . There is also a 3D camera used throughout the sequence as there is a small camera pan during the shot. The floating buildings would have been formed into the 4 shape in a pre-composition and then added into the main composition. To add the floating buildings in to the sequence they would've been motion tracked onto the shot, ( After effects, track camera). There is slight movement of the buildings and this would have been achieved by key framing the position on the X,Y and Z axis. The floating buildings come together to create the 4 shape through perspective, they have been placed on separate layers so when the 3D camera is at a certain angle the 4 can be seen.
A majority of BBC ones Idents have a circle shape incorporated within its design, this could be because of the 'O' in one or because the design is intended to look rounded and smooth, the hippos swimming in a circle is very similar to another BBC one Ident, the bicycles in ring of death riding in a circle, there is a link in there theme of their idents, the theme of water can be seen as tranquil and relaxing to people as well. The purpose of this Ident is to break up the programs and to allow the next program scheduled in to be introduced, The intent of this I dent is to inform people of the channel they're watching and to allow a voice over to promote a show. A majority of this shot is CGI, The hippos would've been created in a 3D modelling program such as maya and then rigged ready for animation, rigging is where an image/3D model is given artificial joints so each once can be individually animated to give the illusion of realistic movement. The main consistency if shots would've been achieved by using a 3D camera, the composition is a 3D layer therefore the camera would've operated on the X,Y and Z axis. There are other aspects of the sequence that would've been CGI, for example the other fish, the reef and floor of the ocean. I am still undecided as to if the water is CGI or stock footage. At the end of the sequence the hippos form a circle and are constantly swimming in circles, this would've been achieved by duplicating a single layer, so one hippo swimming in a constant circle would've been created then this layer would've been duplicated and then the position of each individual layer would've been keyframed to give the illusion of there being several hippos. The BBC1 logo appears within the circle created by the hippos, the opacity of the logo would've been keyframed to make the logo slowly fade in . the BBC1 logo would've also been externally created/animated and then added into the composition.
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