I dent pre-production

For my I dent i had two ideas/ routes in mind that i wanted to go down, either comedy or business/professional looking, and for my final I dent i managed to make a slightly comical I dent with a professional looking finish, my I dent can be viewed here:  http://www.youtube.com/watch?v=iurhs07x9Ls&feature=youtu.be or below

The intended audience for my Ident is 10-21, this wide range of ages is because i think there is comical aspects that appeal to all ages, the intended idea of my ident is to promote my production company to the audience as well as being comical, and i think the comical aspect is more appealing to an audience than a monotone plan Ident and acts as a better promotional tool.

This is my mind map, each section helped me mentally organise what theme and style i was going to choose for my i dent, it helped me because i was able to put all my ideas down and eventually cancel them down to one solid idea.


Below are my Ident designs, i have done three and chosen one of them to take to the next level of pre-production, drawn on the design is keyframe actions to visually give a better idea of what a fully animated version would look like.

This is my First Ident idea, the design idea was a cat on a cheeseburger getting bigger on the screen, giving the viewer the illusion of the cat coming closer to them, the Ident was set in space as well, the purpose of this was to be a comical Ident that got peoples attention, the intent of this was to promote my production company using a comical twist. The reason i am not going to use this Ident is because the technicality of the ident is too basic for what i feel i am capable of and also because it is too plain and not intriguing enough to the audience; there isn't enough going on. The way that this would work technically is fairly simple, the image would work on a 2D axis, so X and Y, the scale would be keyframed so the image increased in size giving the illusion of the image coming closer to the viewer.

This is my second Ident design, this design adds another character, a cat on a taco, i felt that this design would be more pleasing to the eye as it had more of a structure and there was, (visually), more happening, aswell as the animation being slight more complex. The purpose of this Ident was to promote my production company as well as comical visuals. The intent of this Ident is to promote my production company using a comical approach to the marketing. The reason i am not going to use this Ident is because i feel there is still something missing that will give it the visual grab to audience i intent, the back ground is too plain as space and stars can be viewed as boring and easy to use. The way this idea would work is with key framing, the images would run along a 2D axis, the X and Y axis, they would be key framed on the position, this would make the images move, the plan is to make the images move past each other and the disappear, to make them disappear i would keyframe the opacity so it would slowly fade out.

This is my final Ident design, the design of this uses the same characters of the second design but adds a new background with two planets and a small moon, i feel that this completely fills the shot and gives it a visual satisfaction that will benefit the audience, the purpose of this Ident is to promote my production company and the intent of this is to visually draw the audience in whilst promoting my production compnay at the same time. This is going to be the idea i am going to take further because i feel that it is more complex and visually pleasing than the others. This idea would work on a 2D axis as well, there would be a lot of key framing, the first would be the position of the images being key framed so they moved, next would be key framing the opacity of the lasers that would appear from the images, ands then key framing the position of the lasers so they would move toward tone opposite image, the final job would be to fade in the explosion, i would achieve this by key framing the opacity, once the explosion is at its brightest i will keyframe the opacity of the images so it gives the illusion of them disappearing in the explosion.

This is my Storyboard for my Ident, i made 4 anamorphic story boards to represent the different stages of the Ident, Firstly the cat and dog fly in towards each others paths, secondly they stop and then shoot at each other, next the bullets collide and cause a full screen explosion in which the cat and dog dissapear, lastly the text of my production company fades in and then stays for around 4-5 seconds and then that is the end of my Ident.

This is the final drawing of my Ident before it goes into production, although the drawing seems basic it will give me and idea how to make my ident on after effects and will be a good reference point when making it. My plan for my ident is to have an animated background as well as animated characters, this will give the illusion of traveling through space. As an overall evaluation for my Ident i would say the reason i choose such a mix of genre and style is so that it would appeal to a wider variety of target audience, for example, there are aspects of my ident that would appeal to young children (5-10) and there are parts that would appeal to older children (10-17), i tried to add a comical aspect that would appeal to a wide variety of ages and comedy taste.
If there was anything i could change about my Ident it would be having more technical aspects to it, maybe adding a 3D camera move or changing the background layer to a 3D layer and animating it to give an even more realistic look of movement through space, i think in terms of animation on after effects i was fairly successful, i tried to push myself in all fields of after effects, for example, trying new methods, new tools and animating several key frames at once.