Wednesday, 30 April 2014

Viral advert



This is my visual effects advert, this was completed by several different stages on after effects and premiere pro.
Firstly i went on to youtube and found some stock footage of a plane flying on a green screen, i then found stock footage of something flying through clouds, i also downloaded the coke can and logo in PNG. format, as well as the explosion.
The first thing i done was drag the footage of the clouds in to the new composition box, to make the flight seem realistic i had to reverse the footage of the cloud, to achieve this i used the time lapse tool, this allowed me to reverse the footage, the next thing i done was drag the footage of the aeroplane and re-size it. Because the footage was shot on a green screen i needed to remove it, to do this is used the tool on after effects called key-light, this removed the green screen.

The next stage of the production was to make the composition, the footage of the plane and sky were set up, the next shot was the coke can, to do this i dragged it on to the composition and re-sized it, then key framed it so it would come from out of the shot to in the shot then hit the plane, in order to achieve this i had to keyframe the opacity, rotation and position. After the coke can hits the plane it is meant to explode, so for this i dragged the video file of the explosion on to the composition, i then used the blending mode 'multiply' so the black background would be removed, i then had to keyframe the opacity and  position so the explosion would appear in the right place at the right time. After the explosion the plane fly's out of control, to achieve this i key framed the rotation and position of the plane.
After the explosion there is going to be the coca-cola logo and the caption, to achieve this i key framed the opacity and scale of the logo and then made a new text layer and key framed the opacity and scale of that.
The final stages in premiere pro were adding the sound effects and music, i then rendered it in H.264 and uploaded it to YouTube.

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