Proposal/ Treatment

'Coke, it has explosive flavor'

For my viral marketing advert i am going to create a slightly comical and dark sequence. There is going to be a plane and a coca-cola can, the can will destroy the plane, then the logo and slogan, 'coca-cola, it has explosive flavor' will appear. The reason i am going for a slightly darker comical aspect is because it will appeal to a wider range of audience, it is elaborate but precise, it conveys the message that coca-cola's taste is comparable to the extremity of a plane exploding, this is the marketing route i am going for. My timescale is fairly relaxed, this is a task that will be achieved all digitally, via after effects, so i don't have a specific time that i will be creating it, but in terms of overall time scale it should take no longer than 2-3 hours in total. My budget for this task is £0 as mentioned previously this is all done on after effects, so unless the cost of the program is taken into consideration there is no budget, this is a non-profit advert.